THE 411:
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Home of the popular “Welcome to Moe’s!” greeting and pop-culture inspired menu and atmosphere, Moe’s Southwest Grill is a fun and engaging fast-casual concept serving a wide variety of fresh, made-to-order southwest fare. The HistoryThe first Moe’s restaurant opened in Atlanta, GA on December 1, 2000, and offered burritos, tacos, quesadillas, nachos, salads and fajitas. Guests could choose from over 25 fresh ingredients including grilled chicken, steak or tofu. There were meals just for kids, beverages just for adults, and free chips and salsa for all guests to enjoy with every meal. To demonstrate their commitment to freshness, Moe’s has never used freezers, microwaves, animal fat, lard, or MSG. Over the years, Moe’s has added ground beef, pulled pork, bacon and Junior burritos to the menu and has featured popular limited time offers like the Chicken Club Quesadilla and Phil E. Burrito. The FoodFood quality, safety and customer service are no joke, but aside from that, Moe’s tries not to take itself too seriously. For fun, the folks at Moe’s gave each menu item a unique name like The Funk Meister taco, Homewrecker burrito, Billy Barou nachos, to name a few, just to keep things interesting. And the music at Moe’s is also a good conversation starter. If you listen closely to the tunes playing at any Moe’s restaurant, you’ll notice all of the songs are performed by dead musicians. Songs from Barry White, Johnny Cash, and most recently, Michael Jackson, have been added to the original play list to honor the sweet sounds of the artists who left us too soon. The BusinessIn August 2007, Moe’s Southwest Grill joined FOCUS Brands Inc. Atlanta-based FOCUS Brands is the franchisor and operator of over 2,200 Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill® locations and Seattle’s Best Coffee® on certain military bases and in international markets. |
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Media ContactLauren Barash Moe’s Names Six Winners of theI Love Queso Video ContestOne grand prize winner takes home $1,000 and free Queso for a year for submitting the best Queso video ATLANTA, Ga. (August 18, 2010) – Moe’s Southwest Grill asked guests to enter the I Love Queso Video Contest at www.ilovequeso.com by uploading a one minute video about their love for Moe’s Queso. Today Moe’s announces the winning videos. Moe’s Menu Heats Up This Fallwith the Buffalo Chicken TrioFrom now until October 17, Moe’s is offering Buffalo Chicken Burritos, Quesadillas and Nachos ATLANTA, Ga. (August 1, 2010) – Just in time for tailgating season, Moe’s Southwest Grill presents the Buffalo Chicken Trio from now until October 17. Moe’s Celebrates 10 YearAnniversary with Free QuesoGuests are invited to enjoy a free 6 oz cup of queso on July 21 in honor of Moe’s tenth year of business ATLANTA, Ga. (July 7, 2010) – Moe’s Southwest Grill, the fast growing, fast-casual burrito chain with over 400 locations nationwide, is celebrating its tenth anniversary
by giving each guest a free six ounce cup of its famous Queso at all locations all day on July 21 – no strings attached; no purchase necessary. Moe’s Video Contest Lets FansExpress Their Love for QuesoQueso-lovers are asked to prove it by entering Moe’s Southwest Grill’s video contest for a chance to win ATLANTA, GA. (June 17, 2010) – Moe’s Southwest Grill is encouraging their fans to express themselves and their love for Moe’s hot, flavorful, melted white cheese sauce, by entering the I Love Queso Video Contest at
www.ilovequeso.com.
Moe’s Announces Winners ofthe Dead Ringer ContestWinners of Moe’s Dead Ringer Contest Take Home $1,000 Cash, Free Burritos & More ATLANTA, GA. (May 13, 2010) – After receiving over 42,000 votes, Moe’s has identified the contestants that best resemble dead musicians and will take home $1,000 cash and free Moe’s burritos for a year. Fourteen of the sixteen winners will be flown to Atlanta for a photo shoot with the hopes of becoming the face of Moe’s new artwork.
Welcome to Moe’s New Rice BowlsMoe’s Southwest Grill adds three tasty Rice Bowls to the mix until June 13 ATLANTA, GA. (March 29, 2010) – Rice at Moe’s Southwest Grill just got a whole lot more interesting. For a limited time, guests can enjoy Moe’s fresh ingredients without the tortilla in one of three new Rice Bowls.
Moe’s Is Bringing Out the DeadMoe’s is looking for dead rocker look-alikes to adorn the walls of Moe’s Southwest Grills ATLANTA, GA. (JANUARY 21, 2010) – The "MOE" in Moe’s Southwest Grill originally stood for Musicians, Outlaws and Entertainers, and the music and artwork in Moe’s restaurants have been a reflection of that persona. All the tunes played in Moe’s restaurants are those of the dearly departed, and Moe’s is ready to get that rock 'n' roll image up on the walls.
Whole Grain Tortillas AreNow Available at Moe’sJoining Moe’s 25 fresh ingredients, the whole grain tortilla makes eating smart easy at Moe’s ATLANTA, GA. (JANUARY 12, 2009) – With a fully customizable menu and 25 fresh ingredients to choose from, Moe’s prides itself on the ability to meet a variety of dietary needs and flavor preferences. The new Whole Grain tortilla offers a fresh, nutritious alternative to Moe’s flour tortillas for Moe’s guests seeking a healthier alternative.
Moe’s Is Getting Engaged!Moe’s Southwest Grill rings in the New Year ATLANTA, Ga. (January 5, 2009) – For the folks at Moe’s Southwest Grill the theme of 2010 is connect and engage, and it all begins with the launch of a new Web site and a strategic approach to Facebook and Twitter.
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Need Moe’s?
Moe’s takes a lot of pride in being able to help out those who help others. That’s why we’ve made it easy for non-profit organizations to turn fundraising opportunities into memorable events right in our restaurants.
Stop in and see why we’ll not only make raising money easy, but also a lot of fun. Whether it’s a little league or high school sports team, church group, cheerleading squad, parent/teacher organization or senior citizen group, there’s no picnic too big, no bingo game too small and as always, there’s something for everyone on the menu.
If you have an event coming up and you need Moe’s support, please contact the manager at a Moe’s near you.
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Moe’s Locations across America Give Back
Children in Need Can Bank on Moe’s
The Golden Harvest Food Bank in Augusta, GA operates the Children's Harvest Program which provides free, prepared food as well as homework assistance to needy children. In addition to providing hot meals, Children’s Harvest offers kids a safe place to get involved in educational, recreational and social activities that draw on existing community programs. Steven Taylor and Chris Smith’s locations in Augusta, GA and Evans, SC fed more than 100 kids over three days to help support the efforts of this worthy organization.
Moe’s in Knoxville Raises $5K for Local Cause
When Jennifer Carpenter, the manager of Moe’s in Knoxville, TN, heard that there was an opportunity to raise money for Jeffery Richards, a critically injured neighborhood child, she knew Moe’s needed to be involved. She coordinated a Moe’s benefit dinner to help raise funds for this child in need. The family was ecstatic with the results, as the benefit raised $5,000. Local owners Tony Lewis and James Sills could not have been more proud of their manager and crew for taking on such a wonderful initiative to help the community.
Moe’s ‘Walks the Walk’ for JDRF
The Washington, DC co-op assisted the Juvenile Diabetes Research Foundation (JDRF) for the third year in a row. At the Annual JDRF Walk, Moe’s sponsored “Lauren’s League”, a team of roughly 163 walkers, who proudly sported matching Moe’s T-shirts. Since JDRF’s inception, it has helped raise $1.16 billion for Diabetes research and it is events like these that will help find a cure.
Moe’s Journey toward Sustainability
We at Moe’s believe in doing our part to preserve our future by making sustainable choices. While we know we can always do more, we are committed to finding green alternatives in all areas of our business. Recognizing that this transformation is not going to happen over night, we want to include you in our journey as we stride toward sustainability one step at a time. Here we’ll celebrate successes big and small; after all, every step counts.
The Team that Dreams Green
It’s not enough to just want to become green. Time, people and passion must work together to change the way we live, think and conduct business at Moe’s. That is why we have formed an internal team dedicated to learning more about sustainable best practices.
We’ve identified several areas of focus and have assigned a dedicated Moe’s team member to each.
Regional Vice President of Operations Scott Shotter is learning more about energy, water and waste. Director of Supply Chain Kevin Vandiver is focused on supply chain, packaging and non-food sourcing. Director of Research and Development Dan Barash is working on food sourcing and health and nutrition. Restaurant Designer Katria Montepare is leading the efforts surrounding new construction, and Public Relations Manager Lauren Barash is responsible for networking and outreach.
This team has been assembled to lead and inspire sustainable initiatives for Moe’s future and for the future of its employees and guests.
Welcome to Moe’s Delicious and Nutritious Menu
Sustainability and nutrition go hand-in-hand at Moe’s. We see feeding our bodies the nutrients it needs to live a long and healthy life as an important part of leading a sustainable lifestyle. That is why Moe’s prepares each meal fresh to order using only the best ingredients. All of Moe’s ingredients are free of transfat and MSG, and none of Moe’s kitchens feature microwaves or freezers. Knowing that reducing meat consumption by only 10 percent can have a significant impact on a person’s carbon foot print, Moe’s offers a variety of vegetarian options. Any item on the Moe’s menu that features meat can be substituted for marinated grilled tofu. In 2008, Moe’s won a Proggy Award for Best Vegetarian Mexican Restaurant.
Moe’s takes the LEED
In April 2009 franchisees Sueayn and Philip Wood registered for the LEED certification program with the intent to open this Fall as the first LEED certified location in the Moe’s chain and in the state of Vermont. To announce the launch of this exciting undertaking, Moe’s hosted a ground breaking event to engage the community in their efforts on June 24. Over the next few months we will remain fully engaged with our franchise partners in Vermont to embrace opportunities and overcome challenges in this great journey toward going Green.
On October 15 Moe’s Southwest Grill celebrated the opening of the chain’s first green restaurant in Williston, VT. Two years ago Franchise Partners Sueayn and Philip Wood along with the Moe’s team set out to make the Williston Moe’s the first LEED certified restaurant in the chain and in the state of Vermont. Their hope is to earn Silver Certification in part by reducing energy consumption by 22 percent in the coming months.
